Tosin A. | Contextual Email Copywriter
👉I Help Business Experts & Course Creators
💰Turn Your Email List To An ATM Machine
🔥With Contextual Email Broadcasts & Sequences
Enjoy the Following Email Samples👇
Level Up Your Email Game FREE👇
The Proven "9-Point" Welcome Sequence Checklist for Transforming New Subscribers to Fans on Autopilot😍
Would You Like to Turn Your New Email List Subscribers to Fans on Autopilot?
Use this "9-Point Checklist" To Guarantee a Fully-Optimized Welcome Sequence
5 Min Read
I've seen a number of online entrepreneurs unknowingly kill their email marketing efforts from the very onset.
Mostly because they're not strategic with their welcome sequence.
Your welcome sequence is the most important piece of real estate you can set up in your email marketing infrastructure.
👉This series of emails drive the highest engagement in all of email marketing.
👉It’s your biggest chance to make an impact.
👉You're going to have a hard time converting your subscribers in your subsequent marketing campaigns and promotions…
…unless they care enough to listen to you, and what you have to say.
And, your welcome sequence is where you prove that you’re someone they should pay attention to.
You probably haven't thought about this, but...
👉After the first few days of joining your list, everything you send your email subscribers either makes sense to them or doesn’t.
You need a well-thought-out welcome sequence that creates context so they resonate with your subsequent messaging and promotions.
👉A well-planned welcome sequence sets the stage for future selling.
👉It converts the hottest prospects that have just joined your list for quick ROI and cash flow.
👉And, if you want to segment your subscribers, so you send them promotions and messages that are better suited to them…
…the welcome sequence affords you the earliest chance to do so.
Alright.
If you’re truly interested in turning new subscribers into fans on autopilot…
Then be sure to infuse your welcome sequence with the following core elements:
[1 of 9] PERSONALITY
People buy from people…before they buy from businesses.
Your subscribers buy you…before they buy your courses or programs.
Say a thing or two about yourself and they'll feel like they're communicating with an actual person...
...rather than a business that’s only interested in selling them something.
I see a lot of business owners dedicate one email to talking about their family, their dogs, their health, their siblings, and whatnot.
They do this in a bid to get their new subscribers to like them.
I get that they’re getting advice like this from Google and Youtube.
But you know what?
That’s a waste of land space.
Sure you can tell a personal story if it demonstrates, or serves a reason-why, for the core beliefs you’re attempting to pass across.
But you have to be strategic.
Sprinkle bits and pieces of your personality across the sequence of emails, in a way that fits seamlessly with the context…
…and they’ll start to picture a 3D image of you in their minds.
What's more...
Expressing your personality at this early stage helps to attract and nurture fans who like your vibe...
...whilst repelling haters who’re bad for business.
Remember to also highlight flaws you’re comfortable sharing.
This lends you more credibility.
After all, no one is perfect, right?
[2 of 9]EXPECTATIONS
Tell them what to expect.
This is where you prove to them that they're in the right place.
It’s where you show them your business is centered around what they want.
And, their goals and aspirations will be the subject of emails you’ll be sending to them.
They're more likely to pay attention to you once they realize that it's all about them.
And you're not just another phony creator who's trying to make a quick buck off them.
Also, how often are you going to be sending them emails?
Let them know they're free to leave anytime they want to.
If you give your subscribers the power of choice, they’re more likely to stick around.
[3 of 9]YOUR UNIQUE APPROACH
In marketing, different is more powerful than better.
Your unique approach is how you rise above the noise in the inbox.
It's what makes you memorable.
What’s your unique approach to delivering the outcome you’re promising them?
Pitch that against what your competitors are doing.
The idea is to show that you stand against something they also stand against.
State the reason old approaches don’t work.
And how you came up with your unique way of doing things.
Highlight the importance and benefits of your unique approach...
...as well as the result it’ll get them.
[4 of 9]YOUR CORE BELIEFS
Your welcome sequence is the bridge between how they joined your email list and the first thing you're going to sell them.
Email marketing is all about communicating a sequence of beliefs.
These beliefs are designed to take your subscribers from where they are now, to the buying state.
What's the core belief they need to have if they're going to buy your product?
How does this stack up against the wrong beliefs they already have about what you do?
And, how does it answer the biggest question they have about the solutions they're seeking?
[5 of 9]USE OPEN LOOPS
Given the delicate nature of your welcome sequence...
Given the fact that it can either make or break your subsequent email marketing efforts…
And given that you have taken pain to make it as strategic as you can…
You want your subscribers to consume as much of the content as possible.
You want them to hang around and read every email in the sequence.
Engagement naturally begins to tank after the third email in a well-written welcome sequence.
Leverage open-loops to have them hooked from one email to the next.
Tease your unique approach.
Tease your core beliefs.
These naturally have an air of curiosity around them.
And, they’ll have your subscribers feeling they want to know more.
They’ll want to see your next email.
[6 of 9]AUTHORITY AND CREDIBILITY
Can I trust you?
People listen to those they trust and respect.
And when it comes to business and investing in your stuff…
Your subscribers need to know that you know what you're doing.
There's so much noise in the inbox, and anyone with internet access and a few resources can join the carnival.
But you?
I'm willing to believe you’re real.
You’ve stacked up invaluable experience other the years.
And your goal is to genuinely help your prospect.
How long have you been in this business?
How did you come up with your unique approach?
How many customers have bought your course or gone through your program?
What are other people saying about it?
You need to demonstrate that people who have trusted you in the past have gotten results.
And you need to do that in your welcome sequence.
[7 of 9]CURIOSITY AND INTRIGUE
Especially with your subject lines and open loops.
Get them to open and consume your first two emails in a well-planned welcome sequence...
....and you got a pretty decent chance they’ll complete the sequence.
I see a lot of businesses get all needy and apologetic in this first set of emails.
They say all the nice things in a bid to earn some likability.
Which is fine.
But in the real world…
Your subscribers just want an answer to their questions and a solution to the problems.
They want to know if you can provide that, and how you’ll deliver.
They want to be sure you’re not like the last guy who burnt them.
And they’ll draw their conclusions at these early stages.
Center your welcome sequence of emails around planting the right beliefs in their minds.
Yes, be polite.
But more importantly, do this in a fun and intriguing way, that guarantees they read your content.
Don’t cheapen your brand.
Don’t be dishing out freebies and whatnot.
You may find this shocking, but...
Research has revealed that only about 30% of people who opt-in for lead magnets and freebies get around to downloading them.
Let alone read them.
In some cases, these numbers are as low as 16%.
[8 of 9]COMMUNITY
Giving them a sense of belonging is one of the biggest ways you can welcome your subscribers and make them comfortable joining your list.
If you have a social media community outside of your email list, mention those.
Invite them to join.
Mention the kind of people they’re going to meet as they join.
i.e people like them.
This cements the fact that they’re not alone.
And they can draw confidence from the fact that people like them are also threading this path without regret.
So they’re headed in the right direction.
[9 of 9]ASK FOR REPLIES
This sets up two-way communication.
They feel like they're interacting with a person.
And, your Email Service Provider sees your emails as valuable, leading to higher ranking, and better delivery.
You also get to better understand who they are and how best you can help them.
Only ensure your questions require simple answers they won’t have to think about.
For instance, as an email marketer, I could say to my new subscribers:
“I’m curious to know, how big is your email list?”
An answer to this question will give me an insight into where they are in their business and what type of information will best suit them.
A well-targeted message-to-audience match, and offer-to-audience match, results in higher engagement and conversions.
Now...
A typical welcome sequence consists of 4 emails at the minimum.
Infuse these strategies you'll have a welcome sequence that:
👉 Nurtures your new subscribers to believe in you and your brand.
👉 Converts them to fans on autopilot
👉 Differentiates your brand from other course creators and coaches in your niche.
👉 Sets up your products and services for optimum conversions
👉 Immediately converts your hottest prospects.
Email is not dead.
You just have to do things in context.
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Guilty mom shows how to profit from your email list
1.5 Min Read
There's this interesting place where people go to ask…if they've been the Ahole.
Yeah. Literally!
It's a funny little subreddit called:
Am I the Ahole?
A member of the clan narrates a recent event…where they think they might have been the guilty party…based on what they did or didn't do.
And the other members give their verdict.
(Blessed art thou if judged innocent😇)
One mom recently described how she made her daughter do yard work all weekend.
Even though she complained her knee was hurting, Mom was fairly certain her 15-yr old daughter would be miraculously well again by Sunday night.
"I told her 'it's funny how your body always seems to malfunction when I need your help. You can just stay in bed all day if you want.'"
So she wouldn't listen even though her daughter complained all weekend.
By Monday, the little girl could barely walk.
Turns out she had indeed sprained her knee, and her condition worsened over the weekend.
Now, mom feels so guilty. But she has an excuse.
"She has a history of feigning ailments in order to get out of things she doesn't want to do. She hasn't done it much since she was around [nine], but I still have trouble trusting her when she says something is wrong," she wrote.
The thing is…
We train people around us daily…by our actions and inactions.
We’re training them to either trust us or believe what we say.
We’re training them to relate with us in ways that are the result of perceptions they’ve developed about us.
You can train your subscribers to expect your emails 3 days a week, or 5.
You can have them trained to open your emails and consume them…because they’ve come to believe you only send them good emails that are worth their time.
You can have them trained to trust you and love your brand because you always reveal aspects of yourself and your work in your emails…
…so they see you as a human and an expert who’s out to help them…rather than profit from them.
One of the easiest and fastest ways to achieve this is by sending your subscribers frequent, and regular emails, they enjoy reading.
Emails that train them to be loyal fans of your business…and to buy more of your courses and coaching programs.
If you’re willing to implement this simple, yet powerful strategy in your business so you can convert more subscribers to fans who buy your stuff daily.
I’ll love to help you write the emails.
Send me a quick message here and I’ll get back to you within one business day.